TABLE OF CONTENTS
Overview
In the Indian retail landscape, MTR Foods isn’t just a brand; it’s a legacy built on decades of taste, trust, and consistency.
For years, MTR thrived in traditional retail - mastering supply chains, margins, and shelf presence across millions of stores. But as consumers shifted to Quick Commerce, MTR moved swiftly to meet them there.
Soon, Quick Commerce became their fastest-growing channel, but their data systems couldn’t keep up - as they weren’t designed to handle the scale, complexity of hyper-local operations, and real-time analysis.
Their products were live in 3,400+ hyper-local dark stores, yet they had reliable data from only 65 pin codes, and no actionable insights to guide their next move.
Without real-time visibility, they were scaling in the dark, making decisions based on gut instinct rather than insights. That led to frequent stockouts in high-demand locations, wasted ad spend, and delayed product rollouts.
To address this, MTR partnered with GobbleCube to gain better visibility and control over their dark store operations.
The results?
Here’s How They Pulled It Off
A. Navigating Quick Commerce With A Blindfold On
Scale Without Sight
MTR’s Quick Commerce sales were exploding faster than their ability to monitor them.
The team didn’t know which dark store had run out of stock, which one was overstocked, or where ads were still running for products that weren’t even available. They couldn’t tell which SKUs were driving growth and which were dragging performance down.
In short, they were winning in volume but losing in visibility, and every unknown was costing them the ability to scale further.
The Cost of Reactive Decisions
Without real-time insights, the team was always one step behind. They could only spot problems after monthly reports arrived, far too late for a fast-moving channel like quick commerce.
By the time a problem was identified, the insights were stale, and the moment to act had already passed.
“It was all gut feeling,” said Jena. “The data wasn’t there to back it up.”
B. From Data Chaos To Data Clarity
Dashboard As The Single Source of Truth
GobbleCube helped MTR consolidate data from thousands of dark stores into a centralized dashboard. This gave the team a unified view of availability, inventory cover, sales velocity, and share of voice, right down to city and pin-code levels.
Real-time Visibility, Real-time Action:
They no longer had to wait weeks for insights to surface. With live visibility, the MTR team could instantly spot availability drops and trigger automated alerts to platform partners at the dark-store level, ensuring every stockout was resolved.
C. Transforming Dark Store Data into Actionable Insights
1. Cracking the digital shelf code
MTR first tackled the digital shelf. A standout case was the Gulab Jamun Tin on Zepto - high demand, but inconsistent availability, which meant lost sales.
With GobbleCube’s visibility, the team could finally pinpoint which stores were going out of stock and why. Working hand-in-hand with Zepto’s category managers, they fixed distribution gaps across key Southern metros, driving availability from 70% to 90%+ within just six months.
And once availability stabilized, they saw an impressive 3X growth in volumes year-to-date.
2. Shifting the Power Dynamic with Platform Partners
The most dramatic impact came in partner negotiations. Armed with hard data, MTR could finally challenge platform assumptions with precision.
On one platform, their sales were dipping without any convincing reason. GobbleCube’s insights revealed the issue: the platform had set very low Minimum Buy Quantities (MBQs), so stores were stocking too little at a time, leading to frequent stock-outs, even though demand was strong.
Once MTR showed them the data, and the platform adjusted, their sales DOUBLED within just two months.
The Impact
MTR’s collaboration with GobbleCube delivered remarkable results across every key performance indicator (KPI).
Decision-making shifted from instinct to insight, with real-time visibility driving faster actions, smarter ad spends, and tighter operational control.
In Jena’s words:
“The biggest advantage GobbleCube has given us is clear visibility on product availability. Fixing those gaps has directly powered a 60% growth for us on QComm. The tool has become the drawing board for our strategy for all QComm platforms.”
