We launched GobbleCube, with a simple promise, to help brands decode revenue faster. Back then, we were a product focused on turning scattered data into clear insights. And the response we received from the market was overwhelming.
For those of you just joining the journey, we’re Manas, Sri, and Nitesh, the founding team behind GobbleCube. Before this, we spent 7+ years building Blinkit, where we led category, engineering, and data functions. Along the way, we worked closely with 500+ brands, giving us a front-row seat to the challenges they face every day while growing on online platforms. That customer obsession, operational depth and product-first attitude now fuels everything we’re building at GobbleCube.
(L-R: Rohan, Manas, Sri, Nitesh, Satyam)
That’s also why, from day one, our product development philosophy has been clear: figure out the problem market fit before you aim for product market fit. GobbleCube has been built by continuously listening to user feedback, because the best product roadmaps are the ones defined by your end-users.
And it’s working!
Our journey over the last 9 months since taking GobbleCube out of Private Beta:
Brands: 0 to 200+
ARR: 0 to $2Mn+
Customer love: Insane
And for the first few months, that was all it took. Just word-of-mouth, old-school referrals, and results.
The most exciting part? The kind of business impact these brands are seeing. Like when Sweet Karam Coffee doubled revenue in just 90 days. Or when Lo Foods scaled availability in top cities — leading to a direct spike in daily sales on Blinkit.
It’s what gives us confidence and only makes us hungrier to build something bigger.
Going deeper into what the customer actually wants, we have discovered the next big thing
In the next five years, we imagine an ecosystem where brand teams aren’t toggling dashboards or firefighting in silos. They’re thinking growth-first, where they simply define a goal and a budget, and GobbleCube helps them get there.
We noticed a pattern in nearly every conversation we had with marketing and growth teams, one challenge kept surfacing – “Our ads are not converting”. When we zoomed out and looked at the data, we found that most brands were leaking 25–30% of their marketing budgets without knowing it. Sometimes ads were running in cities with low stock. Sometimes they were bidding high on keywords where they were already ranking #1. Sometimes they were spending evenly across the day, even when consumption peaked in the morning or evening.
That’s exactly what we built next
We already had the foundation, billions of data points across SKUs, localities, and live visibility. What we needed next was a layer of intelligence. Our intelligent ad automation tool helps brands make sense of granular performance data at scale. They tell us the goal, and GobbleCube delivers the plan. It’s a fundamental shift in how growth happens in Q-commerce.
Since launch, the response has been electric. Several brands are already live, and many more are on the waitlist. It’s reaffirmed what we’ve always believed: the next wave of marketing efficiency will be unlocked through real-time intelligence and automation.
And we’re just getting started
Today we are happy to announce our pre-Series A led by InfoEdge Ventures with participation from our early backer Kae Capital. This milestone is just the beginning, and it’s only fuelling our ambition to lead this paradigm shift.
A bigger vision ahead
We’ve always believed that solving big problems needs deep context and deep empathy. That’s what helped us build GobbleCube in the first place, and it’s what will guide us as we grow.
With this new funding, GobbleCube aims to scale this performance layer across more e-commerce platforms and product categories, while doubling down on our agentic AI capabilities to drive even sharper business outcomes.
The goal? To become the go-to growth copilot for every brand.
