TABLE OF CONTENTS
“I met Priyanka through a mutual friend when GobbleCube was at a crossroads: take the easy road with a plug-and-play tool, or build our own UI and UX from scratch. But that one conversation left both of us with a lot more clarity.
I could feel that the idea of shaping how people solve problems excited her. She wasn’t even looking for an opportunity back then, but I could see her aligning with the vision we had for GobbleCube. Fast forward to today, we’re fortunate to have someone as unique and inspirational as Priyanka and to see the concepts she introduced at GobbleCube become an industry benchmark”
~ Manas Gupta, CEO & Founder @GobbleCube
Do you remember your first conversation with Manas?
Oh yes, vividly. I was hooked the moment Manas spoke about GobbleCube and how they’re building a product that reimagines how people see data. At that point, they were still debating whether to create a unique UI of their own or just go with a plug-and-play dashboard. For me, the second option just didn’t feel right. Because if you’re building something truly unique, you can’t borrow someone else’s skin, right?
Absolutely! And from there, how did you actually become part of GobbleCube?
So, when I met Manas, I wasn’t really looking for a role. But the moment I heard their vision, I knew I wanted to be part of it. The idea of shaping a product that could change the way people grow by seeing data differently was too exciting to pass up. And I feel that exact excitement and the drive is how Swimlane, the very first project I worked on, was born. It’s still one of my proudest moments.
Oh, tell us more about Swimlane. How did that idea take shape?
I had this Kanban board in mind and thought, what if we showed data like that? City, category, SKU, all side by side. You could just scroll through and compare. That’s how the “Swimlane” was born. To explain it to stakeholders, I literally sketched it on paper. And today, it’s grown into an entirely new way of reading commerce data — one of the dashboard’s defining features, and something we now see multiple players in the industry using.
Woah, not every idea makes it that far. What about experiments that didn’t work out?
Oh, there were plenty. One of the earliest versions of GobbleCube had a chatbot as the entry point. But we quickly realised it had a “cold start” problem, where users didn’t even know what to ask. That’s when we flipped it: instead of waiting for people to search, we brought data forward, showing insights upfront.
For me, those scrapped ideas are just as important as the successes. Design is trial, error, and persistence. You learn, adapt, and move on.
Outside of GobbleCube, what does life look like for you?
Honestly, design doesn’t really switch off. I’m married to a designer, so weekends are usually spent sketching, prototyping, or building things for fun. We even 3D-printed our own glass stand at home, the two of us are always looking to solve our day-to-day problems through design. Next on the list is trying to create a dining table that is also a board game. So you see, for us, design isn’t work, it’s part of life.
You’re now leading the product design vertical at GobbleCube. How do you see leadership?
I don’t see it as hierarchy or titles. For me, leadership is about asking sharper questions and using design as an agent of clarity for both internal teams and external stakeholders.
That could mean reworking a framework, refining a UI element, shaping marketing collateral, a pitch deck, or even a video. Together, we’ve touched almost everything under the umbrella of digital design.
That’s a wide canvas with such a tight team. How do you keep your balance amidst it all?
I don’t! I’m never calm. But the drive to create something meaningful keeps me going.
That restless energy is what fuels my work, collapsing five clicks into two, rethinking flows, turning dashboards into something that feels less like software and more like Jarvis for commerce. And yes, I am a huge Marvel fan.
It’s in the details, but also in the ambition behind them.
And finally, what does ‘impact’ mean to you? What’s the north star here?
My north star is simple - to build products that even your grandma can use.
At GobbleCube, that translates into something bigger: using design to change and challenge how people or brand teams see data. If I can play even a small role in shaping that journey here, I know I’m exactly where I need to be.
What’s SuperWomen of GobbleCube aka SWOG
Superwomen of GobbleCube is our way of celebrating the incredible personalities who shape GobbleCube. This is to remind ourselves (and the world) that products are only as inspiring as the people behind them.