TABLE OF CONTENTS
“I still remember my initial conversations with Sanchita about the struggles D2C brands face on Quick Commerce.
Hard to believe it’s already been a year since she joined us; it almost feels like she’s been here since the beginning.
From day one, her empathetic mindset and clarity, not just with clients but the internal team too, have stood out the most to me.
She truly is the perfect bridge between the founders and the team.
We’re really lucky to have her.”
~ Srikumar Nair, CBO & Co-founder @GobbleCube
You know, when we asked Sri, he described you as “the bridge between the founders and the teams.” What does that mean to you?
I think it describes my role more accurately than any job title could.
And it’s funny, I didn’t come from a business or tech background. I studied BDS. I was a dentist (Yes!)
Now that I think of it, even there, the job was basically the same: listen, understand the real problem beneath what the patient is saying, and then translate it into something that actually helps.
I think that instinct just carried forward. Founders move with so much context, the vision, the long-term plan; Teams move with the reality - bandwidth, blockers, the everyday chaos.
If nobody connects those two worlds, they WILL drift apart. And that’s where I come in!
That’s a big responsibility. How do you drive execution without overwhelming people?
If there’s one thing I’ve understood about myself, it’s that I lead with listening.
That empathy shows up everywhere, in every profession I’ve tried, every role I’ve stepped into.
So whenever there’s a task, I don’t ever go to our teams with “just do this.” I show up with context and tell them “why.”
One tiny example: back when our engineers were building features purely from logic.
The first iteration? Brilliant features! But only an engineer could instantly understand them.
Which doesn’t work in a SaaS space. The goal should always be simple: build something that solves complicated tasks for users without becoming a complicated task to use.
Once the team saw it from that lens, everything shifted: they started seeing the product the way our users do.
The product began to feel more intuitive. More human. More like something our users would immediately ‘get.’
“I think that’s where my real impact is: changing how teams think, not just what they execute.”
As someone shaping how teams think, how do you see AI fitting into the way we work?
AI is a huge enabler. It removes repetitive work so people can focus on judgment and creativity.
But I’m also realistic, AI isn’t magic. Especially in onboarding and support.
AI works beautifully when inputs are clean. But the moment a user is confused or their situation is slightly different, it can fall apart. And our users aren’t technical. Sometimes they just need reassurance from a real person.
So yes, AI will take us far. But there will always be moments that need a human layer.
You probably have the widest view of what’s happening across GobbleCube. What are you driving right now that’s keeping you excited?
Right now, I’m mostly living inside the expansion project as we enter MENA and LATAM. What’s kept me grounded is realising that the core problems don’t really change.
Every D2C brand on quick commerce, no matter the country, wants the same three things: growth, revenue, staying in stock, and understanding what’s working.
What does change is how people think, talk, and make decisions.
So I’ve been speaking to brands across MENA and LATAM: how they operate, what they expect, what frustrates them, and how fast they move. I’m slowly picking up the nuances.
And honestly, it’s one of the most exciting projects right now.
We built an agent from scratch for Indian QComm, not too long ago. We can do it again!
When you’re handling several high-priority projects, how do you prioritise your tasks?
It can really get as messy as you can imagine. When you’re working on multiple projects, everything feels urgent. So now I force myself to zoom out first, rather than just jump in.
I ask myself a very simple question: What actually moves the needle today? and re-prioritize!
I’ve also stopped saying yes to every new ask. If something can’t be done today, I’d rather push it to tomorrow and tackle it with a clear head.
There’s NO point in burning out in a single day and not being able to work the next day (I’ve done that, and it’s not worth it).
This mindset has made me more productive, in fact.
How do you recharge while holding so many threads together?
I start my day with Yoga. That one sacred hour resets me and sets the tone for my day.
I’ve also been rediscovering a part of myself I’d ignored for years. Growing up, I lived in books, and through school, college, and BDS, I never really slowed down or did things just for fun.
I’m changing that now. I make it a point to try new experiences, and I go to concerts, stand-ups, and flea markets. Basically, anything that breaks the routine and keeps my mind fresh.
I’ve promised myself to stay curious, and funny enough, that curiosity makes me better at my work too.
And finally, when you look back at your journey here, what makes you proud?
Honestly, I’m proud of the person this role has shaped me into.
I’ve learned how to focus on what truly matters, let go of things that don’t, and push back with clarity, without feeling guilty about it. Those abilities were always in me; I just wasn’t using them enough.
And now I can see the impact I make, even if it’s quiet. That feels real and grounding - Something I’d like the reader to take away for themselves from here, cheers!