TABLE OF CONTENTS
"Ayushi joined GobbleCube at a very pivotal time. I had only joined a few months back and was on the lookout for a sharp person to help me set processes from the ground up.
What stood out to me about Ayushi from her interview was her outstanding analytical skills and how immensely diligent she was in solving problems.
Since then, she's proven herself as a strong advocate for our customers. She's helped them navigate the ecosystem, guided them through challenges, and helped unlock many strategic wins for them."
— Kritagya Tripathi, Head of Customer Success, GobbleCube
1. Kritagya mentioned you joined at a pretty pivotal time. What was your journey like, before GobbleCube?
Like most people, I also dreamed of landing a consulting job at a tier-1 firm and got one straight out of college. Pharma consulting.
But a couple of years in, I was craving something more challenging and interesting.
The QComm space was booming at the time, so I started exploring roles across the domain — D2C brands, enterprise players, the works. That's when I came across GobbleCube.
2. But customer success is a pretty different world from consulting. What made you say yes?
I'll be honest. I wasn't even looking for customer success roles. I'm a numbers person. Client-facing work? Communication? I didn't think that was me.
But when Kritagya gave me a product walkthrough and showed me exactly what problems we were solving, my mind was blown. If this was the product I'd be helping brands use, I was sold.
And the role itself had enough problem-solving and consulting DNA than I thought. So it made sense given my background.
3. You said client-facing wasn't your thing, so what were those early days actually like?
Day one and two were fine. Then the client calls started.
The person on the other end would say something about market share, platform performance, brand rankings, and I'd just freeze. I remember thinking, I don't know what I'm doing here.
Honestly, within the first week, I genuinely considered backing out.
But then I gave myself time. I started asking Kritagya a lot of questions, probably too many. I sat with the product team, understood how things were built, why decisions were made a certain way. I tried to genuinely understand the business and the problem we were solving.
And slowly, things started clicking. I understood how to communicate, what to communicate, who to communicate with. Within a month, I was managing clients independently.
That's when I stopped doubting myself and started showing up with real confidence.
What I didn't expect was how much I'd grow to enjoy this side of the work. Understanding what a client is struggling with, figuring things out, and coming back with the solution — that became the part I loved most.
4. And then it was just the two of you handling 100+ brands. What was that actually like?
Honestly? A lot.
There were two modes we lived in: fixing problems and building strategy. Back then, the split was something like 80/20- mostly reactive. "Something's broken, let's sort it right now."
But as GobbleCube grew, so did our client requirements.
The ratio has completely flipped now. It's much more strategy: growth conversations, deeper insights, and being a genuine partner to brands rather than just a support function.
We went from "let's fix this" to "let's figure out what's next."
That shift has been the most rewarding part of this journey.
5. That 80/20 reactive phase sounds intense. When everything's on fire, how do you even make sure the client doesn't get lost?
Short answer? I still CC Kritagya on everything… haha.
But really, when you're one of two people handling 100+ brands, there's no room for "I'll get back to you."
If a client's stuck, I'd just go sit with tech, or data, or whoever I needed to, and stay there until it got sorted. Follow up five times if I had to. Jump on calls I wasn't invited to.
Because the moment you let a client issue slip through the cracks, you've lost their trust. And trust is the only thing CSM runs on.
6. GobbleCube has grown significantly since then - you now have a full CSM team and you're mentoring new joiners. So what’s your advice to them?
One thing, really.
Listen before you solve. And when you do solve - go to the core of it.
A lot of times, what the client says and what's actually bothering them are two very different things. If you don't take the time to find that gap, you'll end up fixing the wrong thing entirely.
Surface-level fixes feel good in the moment. But they don't move anything. And clients always know the difference.
She really became one of my favourite people at GobbleCube without even trying. From teaching me half the things I know here, pushing me to work harder, helping me settle in - she's genuinely been a huge part of my journey here.
One of the warmest, purest people at GobbleCube, and honestly such an important part of what keeps this place together. 😄
Tiya, Ayushi’s colleague
When I joined GobbleCube, she was the very first person I spoke to. She’s been my buddy from day one. Somehow, she managed to be the most welcoming, most talkative, and the biggest junk-food enthusiast all at once 😊
Her energy makes me feel comfortable, heard, and a little lighter on tough days. She’s genuinely one of the warmest people to have around.
Parul, Ayushi’s colleague
7. Amidst all of this, how do you switch off? What actually recharges you?
Oh, I have many plants at home. Around 30 to 40 plants of them. And I nurture every single one like a baby.
My mornings are sacred, first yoga, then straight to the balcony to check on them. Did something new sprout overnight? It might sound ridiculous, but that's genuinely my favourite part of the day. No Slack notifications, no client escalations, just… me and my plants.
Then there's Bollywood music - I'm a huge buff. KK, Sonu Nigam, Coldplay, Shreya Ghoshal, I've attended almost every singer's concert. There's nothing like losing yourself in a live crowd. Absolutely nothing.
And sometimes I surprise even myself. I recently tried indoor skydiving in Singapore. It was a completely different experience, but I loved every second of it.
8. Since ‘SuperWomen of GobbleCube’ series is all about impact - who's had the biggest impact on the person you are today?
Two people, actually.
My husband, first. We've been together since college, and there's nobody whose opinion I trust more. He's one of the most dedicated, hardworking people I know — and genuinely a good human being. Just watching him show up the way he does, day after day, inspires me to be better.
And my mother-in-law. She's a working woman, and the way she holds everything together — career, home, family, grandparents, everything in between, without missing a beat. She's the definition of a Superwoman. I genuinely look up to her.
If I'm becoming the person I want to be, a lot of that credit goes to these two.